Web site construction and layout.
This section covers the pages a website should have.
WebMaster Tip:
Never put your visitors more than 3 "clicks" away from their destination.
Necessary pages
The primary page on your website is the "Home" or "Index" page.
This is used to present your product to the world and must be concise and to the point while informing the visitor about your products or services.
Aim for around 400 words on the main page as this seems to be the "sweet spot" for search engine indexing.
WebMaster Tip: Do NOT use a "Splash" page. Have your site open on the main page.
Why put your visitors another click away from the information they are looking for?
I know you are proud of your logo. We all are. But the sad truth is ......NO ONE CARES but you and your graphics designer.
Use your logo to brand your site, but do not overpower the content.
Take a look at sites like Intel or Microsoft. If anything, their logos are understated.
If your products/services warrant it, link them to a page (or pages) that shows them in more detail.
Products/services on this page should also be linked to a shopping cart system.
A "Buy Now" button works wonders.
How many times have you been to a website, became interested in their product and couldn't (easily) find a way to buy it?
Next comes an "About Us" page.
The more detail the better. Tell the visitor about your company structure, qualifications, and location. Provide primary, detailed,
contact information.
WebMaster Tip:
Use this page to build customer confidence. Visitors give
more credence to online businesses that show the people involved in the business.
I make it a policy to NOT purchase from a website that does not provide full contact information. The more the site owner tells me about himself and his
business, the more likely I will be to buy.
This applies to major manufacturers as well as smaller "niche" websites. I expect to find easy access to at least one email address. Also appreciated is websites that have "Instant Chat" options.
This option has been of great help to me as a consumer and vendor.
"Privacy Policy" page
If you collect visitor information in any form, post a privacy policy page that assures visitors that you will not sell, rent or otherwise
share the information they enter. Explain how to unsubscribe to your offer.
"More Information" page
Use a "More Information" page with a form for visitors to make requesting information easier. If you offer several services/products, consider a form for each.
"Frequently Asked Questions" page
If your product/service warrants it, a "FAQ" (Frequently Asked
Questions) page is a help for visitors seeking further information.
Finally, a quot;Testimonials" page to build further visitor
confidence.
WebMaster Tip:
Do NOT use testimonials that are signed with untraceable names. Make sure that the visitor can confirm that the testimonial
is real.
Obtain permission from the authors of the testimonials before using them on your site.
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