News Summary:

News Content:

The primary "Secret" is to include
"Meta Tags".

Most of the major search engines use these tags to
index a website's pages.



Below are the primary Meta tags to include in all your pages.

They are taken from my website's tags and reflect my primary keyword phrase.

You would, of course, substitute your own keyword phrases for mine, but for now let's work with these.



<title>Professional Website Management for your business</title>



<meta name="keywords" content="websites,management, designs, maintenance, marketing, productions, help,
support, webmasters">



<meta name="description" content="Professional Website Management services. We cover all aspects of website
management, design, marketing, and maintenance. Help for webmasters.
One on One Training.">



<meta name="robots" content="index,
follow">

WebMaster Tip:Use plurals whenever possible. Use your primary keyword in your 'Title" tag and use all your keywords in the other tags.  For best results limit your keywords to a maximum of 6.

Do NOT repeat a keyword more than 3 times in each tag. Once works.

Some search engines consider more than 3 repetitions of your keywords "Spam" and could ban your listings.

When people search using your keywords, the keywords in the "keywords" meta tag combine into:

• website management


• website designs


• website maintenance


• website productions


• marketing


• website marketing

And more. When you think of a keyword phrase to use, break that phrase up into its components then use the
components only once in your tags.

Another secret is to have the image file names include your keywords.

In the case of my DotCom-Productions logo below, the name of the file is: color="#FFFFFF">

"DotCom-Productions-for-all-your-website-management-needs.gif"<

Still another secret is to use the "Alt
Tag" to display your keywords.

Hover your cursor over my logo above to see the words:

"DotCom-Productions for all your website management needs. We design, market, and maintain productive websites. How to Tips for budding and experienced webmasters."



Use text links on all your pages. (The search engines love them).

On my main website I include text links to each of the main pages at the
bottom of each page.

"Start Here


1-Business Plan


2-Domain Name


3-Hosting


4-Page Layout


5 Website Layout

6-Coding Secrets


7-Friendly Pages


8 Sticky Pages


9 Customer Support


10 eCommerce


11 Website Marketing


12 Newsgroup Marketing


13 Email Marketing


Building eBooks


Glossary



Design your pages for both search engines and visitors, they are both looking for the same thing which is relevant content.



Search engines check to see if your page content includes the same information as your meta tags and will rank sites higher if they conform to their requirements.

Visitors look for content relevant to their searches so your main page should give a thorough synopsis of your product or service.